Feudi di San Gregorio today epitomises the oenological renaissance of southern Italy, promoting a wine culture for the rediscovery of Mediterranean flavours. To promote southern Italy grape varieties, such as Aglianico, Fiano di Avellino and Greco di Tufo, to invest in the land and in the century old tradition of Irpinia wine making, means offering a future to a unique environmental heritage. Established in 1986 by two Irpinian families, Feudi di San Gregorio has its roots in the town of Sorbo Serpico in the province of Avellino. Since its early days, the winery focused on the preservation of authentic top quality productions and on the definition of a premium quality standard to meet the highest and most severe market requirements. The new winery was inaugurated in 2004, reflecting Feudi di San Gregorio’s wish to blend its long-standing tradition with a futuristic architectural project. Climbing up the hill towards Sorbo Serpico, you enter a magical world, with streams of water, herb gardens and blossoming rose bushes. The greatest surprise however is inside the winery, with the long barrel cellar where we store our red wines. Our aim is to be more than a simple winery and become a place where people can meet, learn, and meditate, a workshop of ideas and culture, a welcoming and comforting place where one can find good wine. Internationally renowned professionals were involved in our project: Japanese architect Hikaru Mori was entrusted with the difficult task of giving architectural unity to the pre-existent structures that had been developed over the years. Massimo and Lella Vignelli, top representatives of Italian design in the world and “authors” of the winery’s labels, designed the interiors and the furnishings.

Campanian viticulture is the combination of many “short stories”, stories of populations who have preserved the most ancient traditions, piecing together a mosaic of communities, valleys, hills, memories and cultures that history has consolidated over time. Wine is not a mere product but is testament to life on a territory.

Every wine speaks of the hills from where it originated, it tells stories of the people who created it generation after generation. The FeudiStudi wines descend from our aspiration to share these stories, stories reflected in Pierpaolo Sirch’s uncompromising wine making and ageing choices, stories about the richness of our most expressive vineyards, selected every year among our 700 vineyards depending on the vintage.

Thanks to this practice, year after year we produce unique limited edition wines (about 2.000 bottles) that are not sold through traditional channels. For this line of production we chose an exclusive bottle, a re-edition of the first Bordolesi of the 17th century, and started with two iconic Fiano vineyards. In the years that followed, we also identified other Greco and Aglianico vineyards that could be integrated in this project.