Prunotto

In 1994 the Antinori family took over Prunotto, one of the historic wineries in Piedmont.

Equidistant between Barbaresco and Barolo, the winery is located in Alba, one of the most outstanding towns in the Langhe region. In 1904, the municipal chamber of the Serralunga community witnesses the foundation of the cooperative winery 'Ai vini delle Langhe' with a young man named Alfred Prunotto as witness. A historical moment that begins the trajectory of one of the longest-lived wineries in Piedmont.

The first harvest took place in 1905 but in subsequent years and as a result of the First World War, the cooperative experienced difficult times. In fact, in 1922, many of its members decided not to contribute grapes and the cooperative was finally liquidated. During this period of crisis, Alfredo Prunotto decides to get married and take control of the cooperative. Thanks to the perseverance of the newly married couple, the winery began to reap success. His wines traveled mainly to South America and the United States.

In fact, they were ahead of their time, clearly betting on the New World as their main markets. In 1956 Alfredo Prunotto retired from the business, handing over the winery to his friend and wine expert Beppe Colla. Starting in 1961, Prunotto began the task of identifying specific areas and plots for the cultivation of superior quality grapes. Very specific plots that would end up positioning themselves as Crus, such as Barolo Bussia and Barbera d'Alba Pian Romualdo.

In 1989, the family of the Marquis of Antinori began its collaboration with Prunotto, first taking charge of the distribution of its wines and later, in 1994, becoming directly involved in the production process and maintaining the high level of quality that Alfredo Prunotto had always insisted on.